20100729 Business Myths (2)

Business Myths


Myth 3: I can learn as I go
Business owners often assume they will figure out how to run their businesses by trial and error. Unfortunately, a lack of experience in areas like finance, purchasing and sales can affect operations. Successful business people recognize their weaknesses and get help in those areas from the beginning.

Myth 4: I should have just enough money
One of the most common causes of business failure is a lack of money. Owners often underestimate business start-up costs and/or overestimate the income they will receive from sales. When developing a business, it is important to consider start-up and operations costs and to have realistic income expectations.

Myth 5: I'm ready to expand
Expanding a business is good but owners often confuse expansion with success. Successful expansion requires growth in many different areas, like human resources, production and sales, at the same time. Instead of worrying about expansion, keep your focus on well-planned, sustainable growth.

Avoiding these five myths won't guarantee the survivalof your business, but it will improve your chances of success.




trial and error n. 反覆試驗/不斷摸索
=> make mistakes trying something
eg: There's no shortcut to solve this problem, it's a process of trial and error.
=> 要解決這個問題並沒有捷徑，是一個不斷嘗試與摸索的過程。
eg: The experiment finally succeeded after a long period of trial and error.
=> 經過長期的不斷摸索這個實驗終於成功了。

operation n. 經營/運作
eg: The new branch office's operations are going very smoothly.
=> 新的分公司的營運非常順利。
eg: The manufacturing line's operation is monitored by the computer.
=> 生產線的運作是用電腦監控的。

sustain v. 維持
sustainable adj. 可持續的/永續的
=> capable of being maintained over a long period of time
eg: The sustainable development of this community is only possible when everyone participates.
=> 當大家都參與時，這個社區的永續發展才有可能實現。




assume
=> suppose something is true


underestimate v. 低估
=> guess too low

expansion n. 擴展/擴張/膨脹
=> increase in size/number


//== Chat room ==//

estimate v. 估計/預測/估算

underestimate v. 低估
overestimate v.高估
=> 這兩個動詞除了用在數字，也可以用在人身上
eg: I overestimated the mount of money you'll need for a vacation.