20100728 Business Myths (1)

Business Myths

Five mistakes that could kill your business

Operating your own business can be exciting, but it can also be risky. Avoiding the five mistakes below could help you limit your risks and make your business successful.

Myth 1: I need a big idea
Many people think their business needs a great idea to set it apart from the competition. Often, this leads them to put off starting or expanding a business while waiting for a big idea that never comes. While big ideas are great, not every business needs one. Many well-known corporations, including Sony and Hewlett-packard, started before having a great idea of what they would make or sell.

Myth 2: I have a good idea, so I'm ready
An idea, no matter how good, is just an idea. Far more important is a good business plan. A realistic plan, based on accurate information, maps out the path a business will take. It can also identify weaknesses and help a business avoid unnecessary traps. Planning is so important that even older businesses must usually submit plans to get financing or credit.


myth n. 迷思/錯誤的觀念。
=> commonly believed but false idea
eg: The book challenges the myth of women being less aggressive in their careers.
=> 這本書挑戰女性在職場上較為消極的迷思。
eg: The “thin equal beauty” myth causes many women to suffer from eating disorders.
瘦等於美的錯誤觀念讓許多女性因此得到飲食失調症。

expand v. 擴充/擴展
eg: The company will expand their business to Asia this year.
=> 公司今年會擴展業務到亞洲。

expansion n. 擴充/擴展
eg: The rapid expansion of new branches quickly raised the bank's status to number one.
=> 新分行的快速擴充很快的讓這家銀行進身為第一名的銀行。


map out (phr. v.) 籌畫/安排
map mapped mapped mapping
eg: Fiona’s parents already mapped out a future for her.
=> Fiona的父母親已經替他的未來做好了規劃。
eg: Peter mapped out where he will visit during his trip to Paris.
=> Peter規劃好去巴黎旅遊時要參觀的地點。






set something apart from something else
=> show your business to be different compared to the other business

put off
=> delay

expand
=> grow

corporation n.


map out 制訂
=> plan something in detail
eg: map out your future





//== Chat room ==//


business 商業/生意

business Un. 事情
risky business 冒險的事情
tricky business 難搞/棘手的事情
serious business 重要的事情
eg: Taking a test is a serious business.







//== Grammer on the go ==//

Far more important is a good business plan.
=> A good business plan is far more important.

Far more important is ...
=> when you want to impress deeply on your opinions, start this kind of sentence

eg: When juliet's boss asked her to lie to their clients, she quit her job. Far more important to her is keeping her moral principle than making money.
eg: Marcus rarely attends parties; far more important to him is getting his thesis done.